About Me - A "Pracademic"
My Work
I am a Partner and Principal Consultant for the strategy and business development practice at Centred Performance. I am also an Instructor with the Ted Rogers School of Management at Ryerson University. I am known as a proven business leader with extensive international experience and a track record of developing profitable new business opportunities for firms seeking to create stakeholder value. I work together with clients to design and implement creative programs focused on growing business, talent development, and increasing customer equity.
My Research
A relatively "fresh" graduate, I completed a post graduate diploma in management research methods and earned a PhD (management) in 2014 for my research about the influence of social media on brand trust and the drivers of customer equity - namely: value, brand and relationship. I serve as a reviewer for the Journal of Marketing Communications where I am an acknowledged domain specialist for my research interest areas which include: the applications and theories of customer equity, marketing productivity, the influence of electronic word of mouth and strategic communication.
About Centred Performance
Taking a new business initiative from concept to sustainable revenue growth is always challenging. Why? Because implementation is a people problem. A poorly executed strategy, no matter how clever, is worthless. We specialize in aligning human behaviour with strategic ambition which is essential to your firm’s overall growth and financial performance. Our proven methodology enables companies to achieve positive and sustainable strategic, cultural, and behavioural change. We place your strategy and your people at the centre of our thinking. www.centredperformance.com